George Dike

Nothing is ordinary. The mind eagerly creates meaning from all we see. From the mundane to the magnificent, humans instinctively try to make sense of the world.

Like sparrows, we turn leaf and branch. We seek sustenance of the mind and body while we validate our surroundings, our experiences, our very existence.

If a designer can infuse meaning into his work, he can unlock the richness of the human spirit.




   

Mercury IPZ

Brand Identity System

In building graphic assets for Mercury Medical Technologies of Bothell, Washington, I used code to create generative, morphing infographics that are driven by data. This creates meaningful, intriguing forms that build interest in the overall visual presentation.

Power Haus Fitness Center Concept - Pitch presentation

Power Haus is a self-powered gym that utilizes the energy produced by participants in order to light and power the building. Power output is tracked and members compete to generate the most power. Participants can choose to donate the surplus energy savings to a charity of their choice.

Brand System for Trofeo

This project was a rebrand for Pizzeria Napoletana, located in Pioneer Square, Seattle. It became Trofeo - Napoli Style Pizza; Authentic Napoletana fare with a fusion of New York flare. The logo features the relic of San Gennaro, a famous catholic relic.

Maple Leaf Music Space

Branding System / Digital Marketing

LyonShare Consulting

Brand Identity System for a Human Resources firm that serves C-level/executive aquisitions, mergers, etc.

Invitations for Charlotte and Bob Sanborn's Finnish themed wedding.

The invitations follow the wedding's color scheme and classic, Finnish-inspired design. Offset printing was used on linen paper with Pantone color matching and thorough proofing. The main invitation was inspired by the Finnish Passport design.

Website Design for an Auto Body Shop

Visual language is used to describe the precision of work and the strict attention to detail.

Branding System - DWOL Entertainment

DWOL is a music and art production company in Seattle. As a consultant for DWOL, I created promotional material for several artists, including websites, posters, flyers, apparel, business cards, and much more.

Shape Grammar: Creating a Dynamic Brand System for Arka Productions

A dynamic production company needs a visual identity that reflects flexibility, creativity, and unexpected outcomes.

Becker Blacktop - Brand Identity System

Becker Blacktop is a construction contractor specializing in asphalt, cement, and paver projects.

Platinum Extracts

Branding System

Magazine Ad - Part of a brand system created for a Cannabis producer.

Services provided for Platinum included photography, apparel design, and product packaging.

Lake Washington Institute of Technology

Rebranding Exercise for the college, following research and creative brief. Includes photo shoot and website comp.

Generative Logo

A system of visual elements and rules dictates the end form of an ever-changing, dynamic brand identity.

Senior Exhibit, BTAD Program at Lake Washington Institute of Technology

Complete exhibit promotion system including display materials

Identity System for Aesop Branding Shack, Marketing Startup

Pitch Cover and Poster were created a for small business presentation.

Generative Logo Concept for my Personal Brand

Countless Iterations are produced using consistent visual language and shape grammar. Emphasis is placed on flexibility and fresh user experience.

Website Design for Linda Summers Design

Linda Summers is an interior designer based in Seattle

Website design concept included a photoshoot of Linda's interior design.

Branding system TGMT, clothing brand

TGMT creates high quality outdoor clothing and accessories in the Pacific Northwest

Project deliverables included logotype and branding design, as well as website design and photo shoot art direction.

Brown Construction - Logo and Brand Identity

Branding Concept for Brown Construction, Seattle based construction contractor.

Public Service Announcement - Bromine

PSA Concept concerning Brominated Vegetable Oil (BVO), an additive in popular citrus beverages including Mountain Dew