Design Strategy & Branding
Mercury Medical Technologies is a medical device incubator chartered with facilitating the success of medical device companies as measured by overall economic impact - including company formation and job creation. Early stage and emerging medical device companies in the incubator are developing therapies that become fundable, independent businesses. Mercury Medical Technologies is an extension of the IPZ’s efforts to support regional economic expansion through the encouragement of companies desiring to form, accelerate, and grow in the field of medical manufacturing. In designing a brand identity for Mercury, I used visual language to emphasize technical collaboration, while utilizing generative graphics- fresh, morphing brand assets that communicate the flexibility and ever-changing quality of the organization and its clients.